Lab Tests vs Label Claims
Protein supplements are the most popular form of sports nutrition supplements used by athletes, bodybuilders, and those living an active lifestyle. The protein industry is expected to reach a market valuation of $41.1 billion USD by 2033, and with protein costs continuing to increase (whether you are a brand producing the product or a consumer purchasing the product), it’s important to both parties that the amount of protein in supplements is accurate.
From a consumer perspective, verified protein levels ensure they are receiving the nutritional benefits they expect. Especially for athletes and individuals with specific dietary needs, accurate protein intake is essential for achieving fitness goals and maintaining overall health.
For supplement brands, accurate protein labelling builds trust and reinforces brand integrity. Precise protein quantification allows for accurate nutritional information, enabling businesses to provide reliable data to their customers and maintain a competitive edge in the market.
Our research methodology tested 41 UK products including powders and ready-to-drink beverages across a range of protein sources: casein, egg, milk, pea, soy, and whey.
Download the survey to see how many products met label claim and how many were under an over formulated.