Whether a consumer is hoping to increase muscle mass, meet protein needs as they age, or compensate for the absence of protein-rich food from their diet, it is important they know how much protein is in the supplement products they are consuming.
Informed Protein provides athletes and consumers with the assurance that certified protein brands and product label claims have been verified independently - thereby providing confidence that the amount of protein within a product matches what's listed on the label.
To stress the importance of this certification, INFORMED recently published a new protein verification study of 41 UK-based products to verify whether their protein count matched the claim on their labels. This webinar reviews the findings of the survey, as well as includes a Q&A session with Paul Smith-Johnson, the Head of Product Innovation for Myprotein, on the brand's motivation for choosing Informed Protein and the value it's delivered.