Certification by Informed Protein is a mark of assurance for athletes, dietitians, coaches and those living an active lifestyle that the amount of protein they're paying for, or recommending, is actually in the product.
The Protein market is a highly competitive segment within the dietary and functional food market. However, not all supplements are produced equally and some less scrupulous manufacturers cut corners to improve their margins. There have been cases of brands "amino spiking" or "nitrogen spiking" their products to artificially boost the apparent protein content of their products. Reputable brands have subsequently lost shelf space to these lower priced products. There are also numerous published studies that show that products available on the market contain both harmful substances and fail to meet label claims. Our own in-house testing, we have found that 25% of products did not meet label claim.
Download Our Survey of Products in the US Market
Consumers want value, but they are not willing to give up quality. Trust is all they have to go on, and so they often look for reviews to help them make decisions. Third-party independent testing and certification provide that assurance. It provides assurance that the produce is safer to take, and meets label claims. It is therefore a reflection of the brand’s integrity and helps build customer loyalty.
If you'd like to learn more about the benefits of certifying your products, fill in the form below and we will be in touch.