SAVAS Becomes Largest Informed Protein Certified Brand to Date

24 January 2025

Meiji SAVAS, a Japanese supplement brand, has been added to the Informed Protein history books, as they have recently broken three programme records, to become the brand with the:

• Most Informed Protein certified products at one time
• Most Informed Protein certified products in Asia
• Most Informed Protein certified products worldwide

With eight products receiving Informed Protein certification, they have not only cemented their spot at the top of the Informed Protein ladder, but have also added to their already vast list of INFORMED certifications. SAVAS currently holds 11 active Informed Choice certifications, and has certified nearly 30 products total since joining in January 2020.

Founded in 1980, SAVAS has been supporting the world of Japanese sports through nutrition for more than 40 years. As a leading protein brand in Japan, SAVAS has been committed to cleanness and safety, supporting athletes with food and nutrition.

At a time when the concept of supplements had not yet taken root in the world of sports, SAVAS has been imbued with the desire to be a "source of the power to compete and overflowing adventurous spirit" for all athletes since the beginning. Their high-quality products continue to be chosen not only by athletes, but also by anyone hoping to maintain a healthy lifestyle.

In recent years, "protein" has been attracting attention from all generations for a variety of reasons, and the amount of protein in a product is one of the most important factors when making purchase decisions. With Informed Protein certification, SAVAS can provide consumers with confidence that the amount of protein stated on the label is correct, while also delivering clean, safer, and high-quality products.

"We're proud to support SAVAS in their pursuit of excellence," said Nampei Shinjo, Business Development Manager for INFORMED's ever-growing Japanese market. "The fact that number of SAVAS products have cleared Informed Protein's rigorous testing and certification standards has set a new standard for the industry."

Informed Protein is a global quality assurance programme for protein supplements designed for everyone from elite athletes to weekend warriors. The programme is able to accurately verify that the amount of protein listed on the label matches the actual protein contents of a supplement.

"Achieving certification with Informed Protein showcases a brand's dedication to providing a high-quality product for their customers," said INFORMED's Head of Global Business Development Paul Klinger.

The SAVAS protein product line also currently holds Informed Choice certification, which regularly tests for more than 285 banned substances in sport using ISO 17025 accredited methods. SAVAS is one of only a few brands that sell products with dual INFORMED certifications (Informed Sport and Informed Protein certified OR Informed Choice and Informed Protein certified).

To learn more about SAVAS's partnership with Informed Protein, read about it on the SAVAS website.

For a full list of SAVAS's Informed Protein certified products, please visit their Certified Brand Page.