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MusclePharm Joins Movement to Bring Awareness to US Protein Label Verification

MusclePharm Joins Movement to Bring Awareness to US Protein Label Verification

 

30 April 2025

No strangers to INFORMED certifications, MusclePharm has been a long-standing partner in speaking out on the importance of third-party supplement testing, but they've recently joined the battle to spread awareness on the importance of protein label verification in the United States.

With 14 active certifications and more than 115 product certifications across Informed Sport, Informed Choice and Informed Protein since August 2013, MuslcePharm has secured it's spot in the INFORMED history books as one of the most certified brands out there, and now they are looking for further cement themselves in INFORMED history, as they join the ever-growing Informed Protein certification program.

Developed in 2023, Informed Protein is a global quality assurance program for protein supplements designed for everyone from elite athletes to weekend warriors. The program is able to accurately verify that the amount of protein listed on the label matches the actual protein contents of a supplement. Along with label verification, the certification also considers the risk of any adulteration or cross contamination by manufacturers – with audits that provide oversight of their quality processes.

“Achieving certification with Informed Protein showcases a brand’s dedication to providing a high-quality product for their customers,” said INFORMED’s Head of Innovation and Global Market Development Paul Klinger. “When a consumer sees the Informed Protein logo on MusclePharm's packaging, they can be assured batches have been tested regularly and the product has undergone our robust certification process. Along with protein verification testing, we also perform a manufacturing assessment to further minimize the risk of contamination.”

MusclePharm now joins an exclusive group, where they hold the titles of:

  • One of only 10 United States brands that currently have Informed Protein certified products
  • Most Informed Protein certifications for United States based brands
  • Third most Informed Protein certifications worldwide

"MusclePharm is the athlete's brand, and it's absolutely mission critical to our strategy that all athletes of all abilities feel confident using MusclePharm products to help unleash their potential," Ryan Hansen, EVP of FitLife Brands, said. "The rigorous testing protocols involved in the Informed Sport and Informed Protein certifications demonstrate MusclePharm's commitment to quality, safety, and transparency."

In addition to becoming Informed Protein certified, MusclePharm has also moved all their other INFORMED certified products from Informed Choice certification to Informed Sport certification.

Developed in 2008, Informed Sport is a global banned substance testing program designed to provide elite athletes with the assurance that the supplements they’re using are tested to the highest of standards. All certified products are tested for over 285 substances banned in sport using ISO/IEC 17025 accredited methods, the standard within the supplement industry.

“Both the Informed Sport and Informed Protein certifications provide a badge of trust to both MusclePharm consumers and our retail partners," FitLife Brands' VP of Brand Strategy Collin Cogdill said. "Individual batch testing and quality standards prove we deliver a promise, but the badging on our labels gives customers an easily recognizable mark of quality. MusclePharm athletes put a lot of effort into their training regimens, they want to know MusclePharm delivers results.”

For a full list of their Informed Protein certified products, CLICK HERE.

For a full list of their Informed Sport certified products, CLICK HERE.